In increasing your international student recruitment, the key is to take control of your goals and targets, dedicated agent network, and brand identity in your chosen foreign markets.
Through Global Guidance’s Global Marketing Office (GMO) model, you gain access to a range of services dedicated to institutional partners.
Local Representation
Boots on the ground. Local culture and knowledge.
Local Representation
Boots on the ground. Local culture and knowledge.
Back Office Support
Business support services rallying behind you
Back Office Support
Business support services rallying behind you
Dedicated Agent Force
Global Guidance is a ‘No Sub-Agent’ zone where you take control of your agent base
Dedicated Agent Force
Global Guidance is a ‘No Sub-Agent’ zone where you take control of your agent base
Quality Focus
Value-driven partnership via clear-cut methods, measurable outcomes
Quality Focus
Value-driven partnership via clear-cut methods, measurable outcomes
Digital Strength
Expanding your online footprint for qualified leads
Digital Strength
Expanding your online footprint for qualified leads
Dynamic Ecosystem
Full engagement in international education
Dynamic Ecosystem
Full engagement in international education
Global Guidance’s unique model is performance-based, no-risk, and transparent in its operations using only proven practices.
Frequently Asked Questions
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We represent our partner institutions with dedicated and professional staff on the ground. Our marketing and admissions teams work with agents the same way that institution staff do: training, supporting, and motivating them. The difference is we are in-country every day, making us accessible to agents and their counselors. Global Guidance does this on a performance basis, meaning there is no financial risk to the institution. We take the risks and only get paid when students apply and are on campus studying.
Our model of institution support involves:
- A large global agent network, all scrupulously screened, supported and set up to meet targets. We are present full-time, speaking their language and working in their time zones
- An established marketing and digital marketing team to ensure that every partner is well-branded and quickly recognized in the market
- An exceptionally high level of market intelligence, rooted in our global size and reach, all shared with our partner institutions
- A customer-centric mindset where customers are the number one priority, to which our partner institutions can readily attest
Diversity is of growing importance to higher education institutions (HEIs). Global Guidance is currently in Asia and MENA regions. We intend to grow to other parts of the globe in the near future. This enables us to present a huge pool of prospects to our partner institutions and convert them into enrollment numbers.
No, Global Guidance is not an agent. We are a service company that represents institutions to agents on the ground and provide value-added services such as marketing, branding, social media, application pre-screening, study permit follow-ups, and pre-departure briefings. We work with agents to support their business recruiting students, helping them save time and money, as well as achieve new efficiencies and growth.
No, Global Guidance will be your team. This is our value proposition: you do not need to hire or contract with anyone else to effectively tap into any market around the world. You can keep your existing agents in the target market or help grow your agent base as you find necessary – we are probably already working with them and they know the extra support our managers provide in their recruitment efforts.
Global Guidance will act as your recruitment team and is already working in most of the markets that would interest you. We are ready to represent you! We have well-established, carefully vetted procedures for onboarding institutions and getting their brand recognized in new markets. We can do this rapidly and effectively, and without any upfront investment on your part.
Our dedicated team for each institution – the only one that will represent them and get trained in their branding – will mobilize their agent network and equip them with high-quality marketing collateral, social media creatives, visibility through school fairs and events, and everything they need to reach the market.
We also take over routine processes to free up our partner’s time and resources: pre-screen all applications off-shore within 24 hours, facilitate offer letters, conduct pre-departure briefings for students and their parents, and vet agent invoices to ensure accuracy. Our commitment goes beyond all these, providing services such as full concierge service for partner’s in-country visits, culture familiarization visits for HEI staff, and more!
Even with available resources, there are very few institutions that can afford to have staff representing them full-time in a large number of target countries. On its own, it will also take an institution at least three years to become effective in any single market. That is a very large upfront investment that will include the typical mistakes made in navigating new markets and their unique operating rules. Global Guidance is already there, has proven success, and is ready with boots on the ground.
For institutions with a limited recruitment budget, Global Guidance is the ideal choice. Although we offer a range of models, most institutions prefer ours as it does not require upfront costs and where service fees paid to Global Guidance are based on performance. In effect, you do not need any international recruitment budget to harness the Global Guidance model!
Global Guidance offers several packages that combine target regions like Asia and MENA. Our global recruitment includes all of our current markets and growing. Market exceptions will be considered.
Global Guidance’s track record is unmatched in the industry, which makes us industry trailblazers and trusted voices. With a performance-based model, there is no downside to the partnership. Global Guidance is in a strong financial position and even in a pandemic situation continues its partner promotions ensuring high brand awareness. We are even poised to expand further.